Titan
Designing The Future of Time- GDMR’s Creative Spark for Kennith Cole by Titan
About Company- Titan has evolved into the ever-growing powerhouse in India as a premier Lifestyle brand, leading the world of Jewellery, Watches, & Eyecare sectors with iconic brands like Tanishq, Mia, CartLane, etc., now expanding new categories of Indian and Western fashionware, Fragrance, and Fashion accessories, strengthening their presence in the International market.
Pain Point- The consumers had a dilemma with the suboptimal design, inefficient production workflow, along with inconsistent quality maPain Point- The consumers faced issues with the initial design, which lacked visual appeal and innovation. The designs couldn’t align with consumer expectations, failing to capture the attention of the target audience. Hence, the strong market presence during the product launch was disrupted. The key visual was initially delayed, but once received, the revised designs aligned perfectly with the brand standardnagement.
Kenneth Cole
Challenge
- Challenges Addressed
GDMR became the most trustworthy and game-changer name in the jam-packed market due to our extraordinary design, excellent quality, and exceptional pricing backed by our expertise and established ability to encounter the tight execution timeline without endangering the creativity, precision and brand’s worth.
Kenneth Cole
Solution
- Solutions
We began by understanding the client’s vision and exact requirements and then presented multiple designs with precise mockups. Once finalised, the final prints were further meticulously refined, well-prepared, and we delivered the high-quality prints and a comprehensive deck to the VM Team for seamless execution. Essentially, GDMR stepped in with Graphic Design and Visual Merchandising and included creative content development, high-impact visuals, and strategic in-store branding using tools like Adobe Illustrator, Adobe Photoshop, and Blender. These ensured a cohesive and engaging customer experience, aligning with the brand’s identity and image.
Kenneth Cole
Result & Impact
- Results
- Rapid delivery within 4-5 days
- Usage of 3D renders for the first time
- Desired finish
- Satisfactory brand exposure
- Helped the client align with the brand visibility goal
- Appreciation from the client for the quick turnaround time
Lasting Benefit- Extraordinary design and impactful market response led Titan to honour GDMR with additional projects to advocate the brand image with our competence in conceptual thinking, consistency, and cultural yet strategic alignment.