Shoppers Stop
The GDMR & Shoppers Stop Alliance
About Company– In the ever-evolving era of fashion and lifestyle, Shoppers Stop has long been a name synonymous with faith, quality, and style. Honourable R. Raheja Corp established the company in the year 1991 and they have 100 locations in 45 cities, offering a wide range of fashion, jewellery, clothing, beauty, footwear items, and whatnot, celebrating both National and International brands.
Pain Point- However, since 2021, the tides have begun to shift with fluctuating seasonal sales, rising operational costs, and slowing digital transactions. It all came with the intense dominance of e-commerce players like Amazon, Flipkart, along with unexpectedly pocket-friendly brands like Zudio, Zara, and H&M.
Kenneth Cole
Challenge
- Challenges Addressed
Our efforts started showing results in only 2 months to accomplish the goal, or at least to begin with the induction of a new success story with immersive brand visibility, breathtaking mall-wide experience, both offline and online, giving the brand a fresh look and new life. Shoppers Stop not only regained its edge- it has redefined its existence to the new generations as well.
Kenneth Cole
Solution
- Solutions
That’s where GDMR stepped not just with a digital revamp, but a determination to rediscover Shoppers Stop’s soul – through our expertise in innovation, empathy, and clarity. We reimagined the online experience with an easy yet astonishing user interface to achieve a strategic and frictionless user experience with simplified navigation, AI-powered search, mobile-first design, guest checkout, and a crystal clear delivery timeline. Beyond aesthetics and technology, we strengthened customer care with quicker refunds, instant tracking, and a structured escalation mechanism for complaints helped build trust and re-establish Shoppers Stop as a future-ready, customer-focused leader in India’s competitive retail landscape.
Kenneth Cole
Result & Impact
- Results
- Our efforts started showing results in only 2 months to accomplish the goal, or at least to begin with the induction of a new success story with immersive brand visibility, breathtaking mall-wide experience, both offline and online, giving the brand a fresh look and new life. Shoppers Stop not only regained its edge- it has redefined its existence to the new generations as well.
We believe that “True elegance is not just seen, it’s felt and embraced with dignity.”
