121 fitout
Design Meets Function- Creating a high-impact website for 121 Fitout’s Architectural Vision
About Company– 121 Fitout is a fast-growing Architecture and fit-out start-up based in Qatar. They are specifically focused on delivering modern and sophisticated interior designs and solutions, steadily gaining transactions in the regional market.
Pain Point- 121 lacked a digital platform to stand out in the vast market, showcase their portfolio, communicate their brand story, and attract potential clients. As a design-focused business where visual representation and credibility set the path ahead, this gap became a roadblock to gaining momentum in a competitive market.
Kenneth Cole
Challenge
- Challenges Addressed
Two key challenges emerged during our investigation-
- Transferring to a new hosting environment without losing the previous data or functionality
- Merging two separate WordPress theme structures into a cohesive, seamless layout.
We tackled these through a modular development approach, breaking down each element of the themes and rebuilding them under a cohesive architecture, resulting in a seamless design and functionality.
Kenneth Cole
Solution
- Solutions
GDMR was brought on to create a robust, visually compelling, and brand-aligned website that serves as the company’s digital front door. We developed a custom WordPress Website, engineered not just to function but to reflect their new brand look, embodying a visual identity that embodies a premium design firm. From the ground up, we created a clean, modern, and intuitive UI/UX. Each page was designed to speak the visual language of the architecture world.
Kenneth Cole
Result & Impact
- Results
- 6 months to full project delivery
- Immediately used by the client to pitch and win new business
- Digital foundation for marketing, sales, and client communication
- The Website became a core presentation tool in client meetings
- Positive reception by the client and their customers
Lasting Benefit- GDMR was highly appreciated by 121 Fitouts for the final look of the website, describing it as modern and premium- just as they had envisioned. They have expanded their interest in ongoing updates, confirming the beginning of a long-term creative partnership with GDMR.