Casio
Precision in Presentation- Casio’s Event Collaterals Through the GDMR Lens
About Company- Casio is a globally recognised lifestyle brand, a name that needs no introduction. From Iconic digital watches to Calculators and Keyboards, Casio never fails to surprise its clients with a wide range of collections that blend Engineering precision with everyday style. Reputation in innovation and a strong presence globally make Casio stand at the intersection of technology and lifestyle.
Pain Point- Casio came to GDMR with an ultra-tight 2-day deadline to conceptualise and deliver high-impact collaterals that had to be both standout and on-brand, having no room for trial and error, but a strategic-creative workflow having seamless brand alignment that could effectively resonate with the target audience.
Kenneth Cole
Challenge
- Challenges Addressed
Inspired by the precision mechanics inside Casio products, we made this the centerpiece of our design language- symbolising motion and innovation. Once again, GDMR has established itself as a perfect alignment to showcase creative agility and close client collaboration. Our ability to think strategically and execute with precision ensured the project was delivered on time with designs that met and exceeded expectations, and maintained brand integrity.
Kenneth Cole
Solution
- Solutions
It was our first major collaboration with Casio. Hence, GDMR had to work quickly, immersing itself in the brand’s DNA during the conceptual stage with high-impact Graphic Design focusing on Brand visibility, Audience engagement, and an unforgettable experience. We included tools like Adobe Illustrator and Adobe Photoshop to build visuals that not only looked good, but also felt engineered.
Kenneth Cole
Result & Impact
- Results
- Only 48 hours to make the vision deliverable
- Enhanced brand exposure through stronger audience engagement
- Full suite of event creatives
- Happy client for the eye-catching yet classy designs, especially the Gear Focal Point Concept
- Doors open for ongoing creative partnership
Lasting Benefit- It wasn’t just a one-off project, it was a creative chemistry test for GDMR. Here, Casio not only found a stunning event asset but also gained a creative partner ready to move fast and think smart. GDMR is now honoured to be positioned as the go-to creative partner for the quick-turn and high-impact design needs of Casio.
